GENERAL: IDFORUM. June 1993.

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JUNE 1993

===============================================================

This is the time of year when many of us are thinking about
what we will do next year to improve our programmes of study.
This issue of IDFORUM has as it's focus the mangement and
development of the industrial design curriculum. Please feel
free to respond to any of the ideas presented.
Maurice Barnwell


* CONTENTS *

* Enterprise in Higher Education Programme *
Mailbase UK

* TQM and the Educational Establishment *

* Electronic Journal on Virtual Culture *
Call for Papers

* Hot Products & the IDEA Annual Design Awards *

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ENTERPRISE IN HIGHER EDUCATION PROGRAMME

A new email discussion group has been established for the
consideration of issues and activities related to the Enterprise in
Higher Education programme funded by the U.K. Department of
Employment; and for discussion of other activities which have
similar objectives in curriculum development, personal transferable
skills, learning at work, etc.

It is an open, unmoderated list. To join, just send a one line email
message to mailbase@xxxxxxxxxxxxxx (or [email protected] from
inside the United Kingdom). This should say

subscribe Enterprise-HE Freda Bloggs

except of course that _your_ name should replace that of Freda
Bloggs. Please make sure your message goes to mailbase and not to me
personally. Do send this message on to others at your site who may
be interested - why not forward it to your local staff newsgroup?

Mike Fuller (Enterprise Kent Adviser for IT in the curriculum)
email: mff@xxxxxxxxx
Canterbury Business School, University of Kent, Canterbury, Kent, CT2 7PE, UK
phone: +44 (227) 764000 x.7729; fax: +44 (227) 761187;

(Mailbase. UK currently manages 360 mailing lists. This new
list would seem to have relevance to industrial design
education. The following two messages are re-posted from
the list as an example of content. Maurice Barnwell.)


The Skills and Enterprise Network funded by the Department of Employment
has just published a new S & E Briefing Paper (No. 15/93, May 1993) with
the title *Where Will the New Jobs be?*
Based on a report by Amin Rajan of CREATE it summarises key
forces reshaping work and predicts areas of job decline and job growth,
highlighting the characteristics of the "knowledge workers" for whom he
anticipates a skills gap.

Copies of the Briefing are available (free) from Skills & Enterprise Network,
PO Box 12, West PDO, Leen Gate, Lenton, Nottingham, NG7 2GB.


The Skills and Enterprise Network funded by the Department of Employment
has published a S & E Briefing Paper (No. 14/93, May 1993) with
the title *Giving Graduates the Skills they Need*.

The Briefing puts forward a learning outcomes perspective, and summarises
the results of work with academic staff and students. It puts forward a
four stage "Model for Quality" with inputs from academic staff, students
and employers. It provides a useful four side summary of the report on
"Learning Outcomes in Higher Education" (Info. Centre FEU, 071 962 1280, 4.50
pounds).

Copies of the Briefing are available (free) from Skills & Enterprise Network,
PO Box 12, West PDO, Leen Gate, Lenton, Nottingham, NG7 2GB.

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TQM and the Educational Establishment

(The following message from Tom Powers of the University of
South Carolina is re-posted from the Total Quality Management
in Higher Education list * TQM-L@UKANVM *
Once again, this focus may have relevance to curriculum planning
and course development. Maurice Barnwell)

R. Ivan Blanco wrote:

I think that most of the concepts in the TQM philosophy are to a certain
degree offensive to the Educational Establishment, and that makes it
very difficult for a lot of people to even accept it as a *very effective*
(and some think the only way!) to increased competitiveness!

-------- My Comments -----------
I'm not sure to whom you're referring when you say "The Education
Establishment," so I'm not entirely sure how to react to this. In many
ways, I find an Education Establishment a threat to education,
particularly when I define "Education Establishment" in terms of state
departments of education, state commissions on higher education, and
all sorts of internal and external bureaucracies who want to drown
everything in a choking flood of "accountability" and paperwork and
elevate process over substance. No wonder THOSE people don't like
TQM! On the other hand, as a long-time Professor of History, a
committed believer in the importance of the liberal arts, a
traditional believer in the essential distinction between training and
education, a member of the AAUP, and a strong advocate of traditional
faculty governance, I might actually BE a member of the "Education
Establishment," defined in another way. Some of my associates don't
like TQM either, because, in their view, it's too much like what the
"Education Establishment" (bureaucratic definition) is already choking
us with.

I approve very strongly of TQM (as I understand it) in higher
education EXCEPT for the emphasis on the hard-to-identify customer and
EXCEPT for occasional over-emphasis upon and misuse of quantification
and statistical indicators (I'm a humanities prof, remember) because
so much of its philosophy and practices is so consistent with -- guess
what -- the liberal arts tradition and the traditions of faculty
governance which have played so important a part in my own life and
value systems.

So is TQM inconsistent with the values and goals of the "Education
Establishment?" I guess we're down to definitions again, but aren't we
always?

BTW, I'd like to recommend again a short article which, though not
mentioning TQM by name, makes a similar point. It's entitled "Why Not
Run a Business Like a Good University?" and it's by Robert L.
Woodbury, Chancellor of the University of Maine system. It appeared on
p. 19 of the Tuesday, March 23, 1993, issue of the CHRISTIAN SCIENCE
MONITOR. It's brief and to-the-point. Enjoy.

Tom Powers
The University of South Carolina at Sumter
TPOWERS@xxxxxxxxxxxxxxxxxxxxxxxxxxxxx


----------------------------------------------------------------
CALL FOR PAPERS
----------------------------------------------------------------
Special Issue of the
Electronic Journal on Virtual Culture

COMPUTERIZED TOOLS AS INTERMEDIARIES
IN THE COMMUNICATION OF MENTAL MAPS

Guest Editor
Donald L. Day, Syracuse University
D01DAYXX@xxxxxxxxxxxxxxxx
----------------------------------------------------------------
BACKGROUND

Traditionally, tools -- whether screwdrivers or decision
support systems -- have been treated as static, in the sense that
they facilitate application of a user's existing talents by
implementation of a limited range of specific functions. In this
view, regardless of how sophisticated a tool may be, it is
considered a mere instrument whose purpose is to extend the
user's capabilities. Tool and user are thought of as a unified
entity, together acting within and upon a task environment.
The alternative approach which frames this special issue holds
that tools embody the experiences, biases and worldviews (mental
models) of their developers. (Ask any left-handed person who has
tried to use a pay telephone in a roadside booth.) In this view,
tools transmit process preferences, procedural models and task
success criteria from their developers to their users.
Computerized tools form one especially apt instance of this
latter, more cognitive approach. Whether they be CASE packages
for the generation of software applications, network management
systems that facilitate concurrent engineering, design support
aids for architects, or voicemail sequencing programs,
computerized tools can be dynamic intermediaries for the
communication of mental maps between tool developers and tool
users.
[Further background to the concepts upon which the special
issue is based is available in an article published in the April
1993 Electronic Journal of Communication. See the end of this
call for access details.]

SUGGESTED TOPICS

For this special issue of the Electronic Journal on Virtual
Culture, we solicit original papers addressing any aspect of
cognitive communication between tool developers and users (or
among networked users) which makes use of computerized tools as
its medium. By this, we do not mean computer-mediated
communication as it is typically understood (electronic messaging
among users). Instead, we seek treatments of the behavioral and
perceptual responses of users and the process engineering intent
of developers.
The following list of suggested topics is meant only to
demonstrate the bredth of treatments possible within this
approach. Any and all topics that fall within the framework
described above will be considered.

o case studies of specific tools which clearly communicate
mental models among stakeholders

o conceptual treatment of key factors in networked small-
group behavior, the transfer of process knowledge, or
cognitive encoding/decoding which are attributable to the
effects of communication through tools

o factors of situational specificity which affect the impact
of computer-mediated communication among stakeholders
(including the cultural context of tool use)

o the relationship of the framework model to other major
models of interpersonal communication

o aspects of learning theory as they relate to knowledge
augmentation due to tool use

o comparison of essential communicative characteristics of
tool use across domains (e.g., software engineering vs.
publication design)

o the role of perceived constraints and creativity in users'
acceptance of developers' process models

o the impact of tool communication upon users' decision-
making processes.

SUBMISSION PROCEDURES

The language of this issue is English. Contributors are asked
to draft a 400-word abstract of their proposed papers, including
brief reference to key concepts, existing literature and
methodological approach. Abstracts should be sent email to the
guest editor no later than July 15, 1993. (Note that the second
character in his account ID is a zero, not the letter "o".)
Abstracts will be reviewed by the guest editor and by the EJVC
editorial staff. Contributors will be notified by August 1
whether or not their proposals are accepted for the issue.
Final papers conforming to the EJVC Guidelines for Authors
should be submitted to the guest editor via email no later than
October 1, 1993. The guidelines are available via anonymous ftp
as the file author.guide in subdirectory /pub/ejvc at
byrd.mu.wvnet.edu (case-sensitive). Each submission will be blind
refereed by at least two qualified professionals.

CONTACT INFORMATION

Guest Editor: Donald L. Day, IST, 4-282 Center for Science &
Technology, Syracuse University, Syracuse, NY
13244-4100. Internet: D01DAYXX@xxxxxxxxxxxxxxxx;
BITNET: D01DAYXX@SUVM.

EJVC Editor-in-Chief:

Ermel Stepp, Marshall University. Internet:
M034050@xxxxxxxxxxxxxxxxxx.

EJVC Co-Editor: Diane Kovacs, Kent State University. Internet:
DKOVACS@xxxxxxxxxxxxxxx; BITNET: DKOVACS@Kentvm.

CALL FOR REFEREES

Although the Electronic Journal on Virtual Culture is
fortunate to have a substantial number of consulting and
associate editors on its board, critiques by specialists in
disciplines related to the focus of the special issue would be a
valuable addition to our screening process.
If you would like to volunteer as one of these specialists,
retrieve the file notification.ofinterest via anonymous ftp from
the subdirectory /pub/ejvc at byrd.mu.wvnet.edu. Please use this
file as a model for your offer to referee, sent via email to one
of the contacts listed above. And, thanks.

ACCESSING THE RELATED ARTICLE
IN THE ELECTRONIC JOURNAL OF COMMUNICATION

Send an electronic mail message to Comserve@Rpitsvm (bitnet) or
Comserve@xxxxxxxxxxxxxx (internet) with the following text on the
first line:

Send Day V3N293

No other words or symbols should appear in the message. After
dispatching the mail to Comserve, you will receive a file
containing the full text of the article.

If you wish to find out more about other articles appearing in
this issue of EJC/REC, send an electronic mail message to
Comserve at one of the addresses above with the following text on
the first line:

Send EJCTOC V3N293

You will be sent the table of contents for that issue of
EJC/REC, which contains abstracts of all the articles that
appeared in the issue and information about how to retrieve
them.
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HOT DESIGN: How Good Design Pays Off
&
The IDEA Annual Design Awards for 1993
*Business Week* June 7, 1993

This weeks issue contains as it's cover story, *Hot Products.*
'For smart companies, design is the engine of product development.
Manufacturing, sales, and even customers are brought into the
design process.'

The Annual Design Awards feature the winners of the 1993 Industrial
Design Excellence Awards (IDEA). These include Thermos' Electric
Grill for the patio, the HP Deskjet fold-out printer, Biojector, the
no-needle hypodermic, Beyond the Chalk: Xerox' Liveboard, IBM's Datasaver,
a robo-librarian. Northstar Engine, Caddy's 295-HP smoothie. The latest
Color Classic from Macintosh, the 7880 Worksattion from NCR and the
Palm-Mate TV remote 'Joy to hold.'


* * * * * * * * * * * * * * *
* IDFORUM is edited by: *
* Maurice Barnwell * GL250267@xxxxxxxxxxxxxx *
* MDS, * *
* Glendon College, * Voice: 416 921 9148 *
* York University, * *
* 2275 Bayview Avenue, * FAX: 416 977 0235 *
* Toronto, Ontario, * *
* Canada. M4N 3M6. * *
* * * * * * * * * * * * * * *
* CONTRIBUTIONS *
* All readers are encouraged to contribute to IDFORUM *
* All general comments, questions and discussion *
* should be sent to the list; *
* *
* IDFORUM@xxxxxxxxxxxx *
* *
* Short articles (up to 500 words), book reviews, *
* Exhibition notices, position announcements and *
* calls for papers should be sent, text format only *
* maximum 73 characters per line, to the list editor; *
* GL250267@xxxxxxxxxxxxxx *
* *
* * * * * * * END * * * * * * *
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