What's wrong with Architecture!

To all:

Perform this simple test:

Pick up the nearest object in sight. What is distinctive about it?

Most likely this is a design element - not for utility, but rather for
visual, tactile, oral, or aural qualities.

Engineered objects, both large and small, are memorable to us because of
their design features - not their engineered capacities, etc.

Seymour Cray's computers are elegant in appearance as well as function.
Cray sells more computers because of this. An even more dramatic example is
the Apple Powerbook - an engineering and design triumph.

Even paper is designed as well as engineered - for tactile and visual appeal.

The lesson in this is that well-designed products enrich or world far more
than well-engineered products. The marriage of the two produces the best of
both worlds.

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Ron Demuth Molecular Genetics & Cell Biology
CLSC 157B 920 E 58 St, Chicago, IL 60637
Voice:312-702-1351 Fax:702-3172 [email protected]
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