GENERAL: Blaupause Design.

From: IN%"[email protected]" "Industrial Design Forum" 17-APR-1994
10:58:52.15
To: IN%"HRL@xxxxxxxxxxxx" "Howard Lawrence"
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Subj: Blaupause Design: a new concept for design

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Date: Sun, 17 Apr 1994 10:59:00 EDT
From: GL250267@xxxxxxxxxxxxxx
Subject: Blaupause Design: a new concept for design
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Blaupause design, a new concept for design. The exhibition.

Blaupause* - living via blueprints

Why is design-furniture so expensive? - Because it is produced
in such an expensive way to prevent people from imitating it.

In the past, this vicious circle has lead to the price of the
product being almost the same as the price of the prototype which
meant that a well designed furniture could never be a simple
piece of work. The history of design has proved, however, that
simplicity and elegance can be combined. Furthermore, simplicity
can be reproduced.

Two young designer from Berlin, Oliver Vogt and Hermann
Weizenegger, who were educated at, and graduated from, the Hans
(Nick) Roericht (HfG-Ulm /HdK-Berlin) design school, recently
collaborated on an ISDN-videophone (German Telekom) project and
went on to develop a new concept in furniture design.

Their aim is to break the vicious circle at its weakest part:
the copyright. If the copyright means expensive and costly
furniture (that are a matter of prestige), then the copyright
has to be taken out of the cost. Oliver Vogt and Hermann
Weizenegger have started to put a completely new concept into
practice: they designed furniture which is not intended to be
protected against cheap imitation but they virtually recommend
reproduction.

The furniture they have designed is "Do It Yourself" and the
underlying idea is that the designer communicates with the
customer. The designer provides the plan, Blaupause, and
the license number. The customer then assembles the particular
piece of furniture according to the Blaupause manual or under
guidance of a craftsman, where necessary. The two designers have
developed a collection, Familie Blaupause, which brings together
unit-furniture which one can combine according to your own ideas.

This furniture distinguishes itself by simplicity and solidness.
This product philosophy fits into an age of ecological orientated
economy, functional and transparent design, and a closer
relationship between the source and destination of a product.
These values emerge from a close relation between the piece of
furniture and the customer who assembles it with his/her own
hands. The whole process, therefore,and its outcomes are easily
understood.

The designer only provides the fundamental patterns. They
recommend of course, freedom to improvise, and to let the
imaginations of the end user flow and to leave their own marks
on the furniture.

This is a clear move away from the anonymity of the object and
towards personal things with an history. A key question in this
system is "how can a customers designers get in contact with each
other?"

Customers can order a Blaupause through a marketing company
which sends a copy of the Masterplan, a manual and
the license number.
This will cost less than forty Deutschmarks.

In this way Vogt + Weizenegger hope to introduce a new
marketing process that circumvents the restrictive
regulations of the copyright and, of course, the industry
as a whole.

The possibilities are immense: the customer can either buy a
Blaupause, and assemble on his/her own, or he/she can employ a
carpenters to do the job. According to the Blaupause,
another alternative is that the customer buys the whole
kit from a store and assembles it.

We wait with anticipation to see who will first form a company
to produce design-furniture according to the Vogt + Weizenegger
design.

Mike Lloyd, London 1994.

Exhibitions: 12.6.-21.8.94 - Blaupause at "allez les bleus",
Galeie Blau,
Dorfstr. 8, 7801 Freiburg/au,
Germany
Phone +49-761-407898.

September - Mob, Zuerich, Swisse
... ***
Further Information: Vogt + Weizenegger
Hohenfriedbergstr. 16
10829 BERLIN
Germany
Phone +49-30-7818386
Fax -7818634
E_Mail: 100317.2732@xxxxxxxxxxxxxx

According to the media-echo - Vogt + Weizenegger are looking for
international gallery's or design centres who are interested to
exhibit Blaupause design. * Blaupause is the German term for
blueprint.

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