gareth cole "is it architecture"

In regards to Gareth Cole. Gareth has 3 publication
out on solar design housing. I am not sure of the
tittles but it would be hard to find for people outside
Australia. Gareth has won several awards in the
building industry and some of the principles he
applies to he house are good but coming out of an
architecture school he has focus his design to a more
commercial style (another words he has sold out). He
houses may be the comfortable (climate wise) to live
in but lacks in the form of space or any architectural
aesthetics. I ask the question what is architecture and
if these type of housing be called architecture.
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