Architecture Firm Kaplan McLaughlin Diaz (KMD) Mexico. The Chain of W Hotels

W HOTEL MEXICO CITY
by Leigh Christy
http://www.ArchitectureWeek.com/today.html
http://www.ArchitectureWeek.com/2004/1006/design_1-1.html

From the opening of its first hotel in New York City in
1998, the chain of W Hotels has been marketing itself
to young, hip business travelers, who became a
substantial customer base during the "dot.com" boom of
the late 1990s.

Offering a combination of big-chain amenities and
small-boutique idiosyncrasies, the W describes itself
as "a new brand of business hotels" with "sleek design,
superior service, and spaces that invite you to
linger." There are now 20 W Hotels, primarily in North
America, with more on the way.

Tackling the challenge of finding a balance between the
chain and the boutique is the architecture firm Kaplan
McLaughlin Diaz (KMD) Mexico, working in conjunction
with New York-based interior designers Studio GAIA. The
result in Mexico City is a resort turned inward and
upward, a fishbowl of activity for locals as well as a
temporary home for business travelers.
... full story continues online (16 images):
http://www.ArchWeek.com/2004/1006/design_1-1.html

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