BRANDING: 'A traditional advertising method used to create an acquired response from a target audience based on cumulative impressions and positive reinforcement. These ads are not purchase for the sole purpose generating a click or visitor. They http://en.wikipedia.org/are geared towards increased product or company name awareness and lifelong customers.' http://www.google.com/search?q=define%3A+branding
GROUND ZERO [1]: Ground zero is the exact location on the ground marking the detonation point of any bomb; in the case of a bomb designed to explode in the air, it refers to the point on the ground directly below the bomb at the moment of detonation. http://en.wikipedia.org/wiki/Ground_zero
GROUND ZERO [2]: the area of the disaster recovery effort, covering Lower Manhattan around the site of the World Trade Center complex. http://www.google.com/search?q=define%3A+ground+zero
STRATEGY: Identification of objectives, measures of success, authority, overall resource commitment, coordination efforts, and level and timing of activities. www.dehs.umn.edu/homeiaq/glossary_frame.html
INTENTION: a determination to act in a certain way. http://www.m-w.com/cgi-bin/dictionary?book=Dictionary&va=intention
BUREAUCRATIC: In sociological theories, bureaucracy is an organizational structure characterized by regularized procedure, division of responsibility, hierarchy, and impersonal relationships. The term can characterize either governmental or nongovernmental organizations. http://en.wikipedia.org/wiki/Bureaucratic
PRIORITIES: Discussions about which objects to treat when, involve a comparison of different views of urgency. There is the urgency dictated by the timetable for presentation and interpretation. There is the urgency that is based on predictions of future damage. palimpsest.stanford.edu/byauth/ashley-smith/damage.html
INSURANCE: Insurance is a system to alleviate financial losses by transferring risk of loss from one entity to another. http://en.wikipedia.org/wiki/Insurance
PROCEDURAL: synonym for algorithmic [web definition]. ALGORITHM: a procedure or formula for solving problems [and] A finite set of well-defined rules for the solution of a problem in a finite number of steps. http://www.google.com/search?q=define%3A+algorithm
PRIVATE [1]: confined to particular persons or groups. // concerning things deeply private and personal. // individual(s): concerning one person exclusively. http://www.google.com/search?q=define%3A+private
PRIVATE [2]: Pertaining to a class member that is accessible only to member functions and friends of that class. Contrast with protected, public. (programming). www.absoft.com/Products/Compilers/C_C++/XLC/docs/glossary/czgp.htm
BETRAYAL: treachery: ~ a deliberate act. // the quality of aiding an enemy. http://www.wordreference.com/definition/betrayal
PUBLIC: Public is of or pertaining to the people; belonging to the people; relating to, or affecting, a nation, state, or community; opposed to private. http://en.wikipedia.org/wiki/Public
PUBLIC TRUST: responsibility the public places on government to care for their interests. https://www.uwsp.edu/natres/nres743/Glossary.htm
[and] The concept of public trust relates back to the origins of democratic government, and its seminal idea that; within the public, lies the true power and future of a society, therefore, whatever trust the public places in its officials must be respected. http://en.wikipedia.org/wiki/Public_trust
REAL ESTATE: Refers to land and improvements and the rights to own or use them. www.appraiserwho.com/resources/Appraisal-Terms/glossary-of-appraisal- terms-r.aspx
[see] DEVELOPMENT: Improving land for use by adding or replacing buildings http://en.wikipedia.org/wiki/Real_estate
REAL ESTATE DEVELOPER: A real estate developer builds on land, thereby increasing its value. http://en.wikipedia.org/wiki/Real_estate_developer
SITE: the piece of land on which something is located (or is to be located). // physical position in relation to the surroundings // A location where human activities once took place and left some form of material evidence. http://www.google.com/search?q=define%3A+site
COMMERCIAL: An entity involved in the production, processing, or merchandising of a commodity. www.cftc.gov/opa/glossary/opaglossary_co.htm
ARCHITECTS: a person licensed in the art of planning, designing and overseeing the construction of buildings, or more generally, the designer of a scheme or plan. http://en.wikipedia.org/wiki/Architects
MEMORIAL: structure or sculpture built specifically to preserve the memory of persons or events. collections.ic.gc.ca/sculpture/text/glossary.html
MASTER PLAN: A plan for a large area that may address land use, landscaping, infrastructure, circulation or services provision. eagar.com/General_Plan/glossary.htm
ART: the products of human creativity; works of art collectively; http://www.google.com/search?q=define%3A+art
SPIRITUALITY: A way of living that emphasises a constant awareness of the spiritual dimension of nature, without any acknowledgement of a contractual relationship between the material world and the spiritual. Neopagan religions generally will not worship, but stress spirituality. www.winterscapes.com/uppsala/glossary.htm
PHILOSOPHY: doctrine: a belief (or system of beliefs) accepted as authoritative by some group or school // the rational investigation of questions about existence and knowledge and ethics // any personal belief about how to live or how to deal with a situation. http://www.google.com/search?q=define%3A+philosophy
TRUST: Trust in sociology is a relationship between people. It involves the suspension of disbelief that one person will have towards another person or idea. It especially involves having one person thinking that the other person or idea is benevolent, competent / good, or honest / true. http://en.wikipedia.org/wiki/Trust_(sociology)
VALUE: Value is a term that expresses the concept of worth in general, and it is thought to be connected to reasons for certain practices, policies, or actions. http://en.wikipedia.org/wiki/Value
MEASUREMENT: Verification that a workpiece conforms to specified tolerances. // Determining the characteristics of something, regulation through the use of a standard, and making comparisons to a reference such as the performance of others. http://www.google.com/search?q=define%3A+measurement
PROFANE: blasphemous // corrupt // not holy because unconsecrated or impure or defiled // desecrate: violate the sacred character of a place or language // the sphere of the ordinary and routine; the everyday, natural world. http://www.google.com/search?q=define%3A+profane
TESTAMENT: a will. Generally to dispose of personal property. Common usage employs the words will, testament, and last will and testament as synonyms. www.suncastle.com/re_dictionary/dictionary-t.html
[see] WILL: Will in philosophy refers to the quality that produces conscious and intended actions. http://en.wikipedia.org/wiki/Will_(philosophy)
LOGIC: Logic (from Classical Greek λόγος (logos), originally meaning the word, or what is spoken, but coming to mean thought or reason) is most often said to be the study of arguments, although the exact definition of logic is a matter of controversy amongst philosophers (see below). However the subject is grounded, the task of the logician is the same: to advance an account of valid and fallacious inference to allow one to distinguish good from bad arguments. http://en.wikipedia.org/wiki/Logic
TRUE: consistent with fact or reality; not false // real: not synthetic or spurious; of real or natural origin // conforming to definitive criteria // truthful // dependable // genuine: not pretended; sincerely felt or expressed // reliable as a basis for action. http://www.google.com/search?q=define%3A+true
BRAND: trade name: a name given to a product or service // a recognizable kind // burn with a branding iron to indicate ownership. http://www.google.com/search?q=define%3A+brand
BRAND [2]: In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typicaly arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimate consumers. In other contexts the term "brand" may be used where the legal term trademark is more appropriate. http://en.wikipedia.org/wiki/Brand
MARKET: commercialize: make commercial // the world of commercial activity where goods and services are bought and sold; // engage in the commercial promotion, sale, or distribution of // deal in a market. http://www.google.com/search?q=define%3A+market
MARKET [2]: A market is a mechanism which allows people to trade, normally governed by the theory of supply and demand. Both general and specialised markets, where only one commodity is traded, exist. Markets work by placing many interested sellers in one place, thus making them easier to find for prospective buyers. An economy which relies primarily on interactions between buyers and sellers to allocate resources is known as a market economy. http://en.wikipedia.org/wiki/Market
SPIN: In public relations, spin is a usually pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation that is designed to bring about the most positive result possible. While traditional public relations relies more on creative presentation of the facts, "spin" often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics to sway audiences away from widespread (and often commonsense) perceptions. http://en.wikipedia.org/wiki/Spin_(public_relations)
ADVERTISED: Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. http://en.wikipedia.org/wiki/Advertised
CULTURAL: The word culture comes from the Latin root colere (to inhabit, to cultivate, or to honor). In general, it refers to human activity; Culture is traditionally the oldest human character, its significant traces separating Homo from australopithecines, and Man from the Animals, though new discoveries are blurring these edges in our day. http://en.wikipedia.org/wiki/Cultural
MECCA: a place that attracts many visitors {colloquial}
COMMERCE: Commerce is the exchange of something of value between two entities. That "something" may be goods, services, information, money, or anything else the two entities consider to have value. Commerce is the central mechanism from which capitalism is derived. The process of transforming something into a commercial activity is called commercialization. http://en.wikipedia.org/wiki/Commerce
IDEA: An idea (Greek: ιδέα) is a specific thought or concept that arises in the mind of a person as a result of thinking. http://en.wikipedia.org/wiki/Idea
VALUE: Value is a term that expresses the concept of worth in general, and it is thought to be connected to reasons for certain practices, policies, or actions. http://en.wikipedia.org/wiki/Value
PRINCIPLES: Statements or descriptions of what should or should not be done that describes the rules, parameters or guidelines for performing the task. www.cchra-ccarh.ca/en/phaseIIreport/glossary.asp
PLAN: A Plan is a proposed or intended method of getting from one set of circumstances to another. They are often used to move from the present situation, towards the achievement of one or more objectives or goals. http://en.wikipedia.org/wiki/Plan
PUBLIC INTEREST: Public interest is a term used to denote political movements and organizations that are in the public interest—supporting general public and civic causes, in opposition of private and corporate ones (particularistic goals). The public interest can also mean more generally what is considered beneficial to the public. http://en.wikipedia.org/wiki/Public_interest
PROPERTY: An aggregate of things or rights to things. These rights are protected by law. www.kentonpva.com/htm/glossary2.htm
PROPRIETARY: protected by trademark or patent or copyright; made or produced or distributed by one having exclusive rights; www.cogsci.princeton.edu/cgi-bin/webwn2.1
PROPRIETARY [2]: Something proprietary is something exclusively owned by someone, often with connotations that it is exclusive and cannot be used by other parties without negotiations. It may specifically mean that something is covered by one or more patents, as in proprietary technology. It can also mean that the copyright is used in a way that restricts the users' freedoms.
en.wikipedia.org/wiki/Proprietary
METHODS: user callable functions or sub-routines. (computing) diablo.national.com/GIDE/terms.html
IDEOLOGY: Ideology is the biases, opinions, preferences, and stereotypes of a person or a group; a systematic or a generally known perspective from which a text is written, read, or intepreted. www.religion.emory.edu/faculty/robbins/SRI/defns/i_defns.html
IDÉE FIXE: An idea which dominates the mind; an obsession. Thesaurus: obsession, complex, fixation, fixed idea, compulsion, monomania, leitmotif, hang-up (slang). Etymology: 19c: French, literally ‘fixed idea'. http://www.allwords.com/word-idee%20fixe.html
SKYSCRAPER: The word skyscraper was originally a nautical term for a tall mast or sail on a sailing ship. Today the word is used exclusively to refer to a tall habitable building, usually higher than 152 metres (500 feet). A skyscraper is also sometimes referred to as a highrise, a term which is generally used to refer to a residential building. http://en.wikipedia.org/wiki/Skyscraper
FAIT ACCOMPLI: Fr. An accomplished fact. Something that has been done and seemingly may not be reversed. www.hometravelagency.com/dictionary/ltrf.html
TYPOLOGY: the systematic organization of artifacts into types on the basis of shared attributes. www.china.org.cn/english/features/Archaeology/98851.htm
BIASED: favoring one person or side over another // one-sided: excessively devoted to one faction. www.cogsci.princeton.edu/cgi-bin/webwn2.1
EXPERTISE: A capability of a person to perform an operation in a limited domain with exceptional results when compared to others capable of performing the same operation. Expertise may depend on abstractions, such as individual mental models, rather than on knowledge alone. amsglossary.allenpress.com/glossary/browse
AGENDA: a temporally organized plan for matters to be attended to // a list of matters to be taken up. www.cogsci.princeton.edu/cgi-bin/webwn2.1
ARCHITECTURE: Architecture (in Greek αρχή = first and τέχνη = craftsmanship) is the art and science of designing buildings and structures. A wider definition would include within its scope the design of the total built environment, from the macrolevel of town planning, urban design, and landscape architecture to the microlevel of furniture. http://en.wikipedia.org/wiki/Architecture
MODERNISM: Modernism in the cultural historical sense is generally defined as the new artistic and literary styles that emerged in the decades before 1914 as artists rebelled against the late 19th century norms of depiction and literary form, in an attempt to present what they regarded as an emotionally truer picture of how people really feel and think. http://en.wikipedia.org/wiki/Modernism
TENETS: a basic truth held by an organization
www.globalsecurity.org/military/library/policy/army/fm/1-100/gloss.htm
DOCTRINE: a belief (or system of beliefs) accepted as authoritative by some group or school. www.cogsci.princeton.edu/cgi-bin/webwn2.1
ORTHODOXY: # a belief or orientation agreeing with conventional standards. www.cogsci.princeton.edu/cgi-bin/webwn2.1 & http://en.wikipedia.org/wiki/Orthodoxy
DOGMAS: Dogma (the plural is either dogmata or dogmas) is belief or doctrine held by a religion or any kind of organization to be authoritative or beyond question. Evidence, analysis, or established fact may or may not be adduced, depending upon usage. http://en.wikipedia.org/wiki/Dogmas
STYLE: A characteristic handling of media and elements of form that gives a work its identity as the product of a particular person, group, art movement, period, or culture. www.ackland.org/tours/classes/glossary.html
FORMULAIC: characterized by or in accordance with some formula. www.cogsci.princeton.edu/cgi-bin/webwn2.1 (Formula: convention)
ZONING: dividing an area into zones or sections reserved for different purposes such as residence and business and manufacturing etc. www.cogsci.princeton.edu/cgi-bin/webwn2.1
ORGANIZATIONAL LOGIC: the architectural parti