[eebill] just sit back and enjoy

(ROCE is Return on Capital Employed)

Goenka now shifts to another family business: the ultra-expensive GD Goenka
schools. (The new school at Gurgaon has a fees of Rs 14,00,000 for boarders.
People can even pay in dollars.) ?It?s an interesting business,? he says.
?What?s the ROCE,? I am eager to know. ?I don?t know. But once your brand is
established, you just sit back and enjoy. You don?t have to do anything,? he

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