<http://www.agencyfaqs.com/news/stories/2006/11/16/16408.html#>
Lowe, Delhi, bags two new businesses for JNNURM
agencyfaqs!
NEW DELHI, November 16
Lowe, Delhi, has bagged the creative duties for the Jawaharlal Nehru
National Urban Renewal Mission (JNNURM) and Wigan & Leigh College.
JNNRUM, run by the ministry of urban development, government of India, has
planned an advertising spend of around Rs 20 crore, reveals a company
spokesperson. Meanwhile, Wigan & Leigh has chalked out Rs 6-8 crore for
advertising purposes.
The ministry of urban development launched the JNNURM to develop urban
infrastructure and provide basic services for the urban poor in 63 cities
across the country.
The JNNRUM was looking for an agency to assist the ministry in creating
awareness amongst the various stakeholders, including citizens at large, and
enlisting their support through an effective communication plan.
Apart from Lowe, Leo Burnett and another agency whose name could not be
ascertained made it to the final round.
A multi-agency pitch was called for the Wigan & Leigh account. Apart from
Lowe, FCB-Ulka, Madison Creative, Triton and Equus Red Cell participated in
the pitch. Earlier, Crayons Advertising was handling its creative as well as
media duties. Crayons will continue to handle the media duties.
Malobika Sengupta, CEO, Wigan & Leigh College, says, "We liked Lowe's
strategy in branding and positioning our college. Competition is growing and
they submitted a communication that would give us differentiation from the
clutter."
Sengupta reveals that the client brief essentially demanded the agencies to
focus on their USP – the traineeship programme that they offer to students.
"We wanted to make students aware of the industry oriented training that we
offer and that we believe in concentrating on both theory and practical
study," she adds.
Lowe will work on multimedia campaigns for both businesses, but a detailed
strategy is still being worked out.
story
Lowe, Delhi, bags two new businesses for JNNURM
agencyfaqs!
NEW DELHI, November 16
Lowe, Delhi, has bagged the creative duties for the Jawaharlal Nehru
National Urban Renewal Mission (JNNURM) and Wigan & Leigh College.
JNNRUM, run by the ministry of urban development, government of India, has
planned an advertising spend of around Rs 20 crore, reveals a company
spokesperson. Meanwhile, Wigan & Leigh has chalked out Rs 6-8 crore for
advertising purposes.
The ministry of urban development launched the JNNURM to develop urban
infrastructure and provide basic services for the urban poor in 63 cities
across the country.
The JNNRUM was looking for an agency to assist the ministry in creating
awareness amongst the various stakeholders, including citizens at large, and
enlisting their support through an effective communication plan.
Apart from Lowe, Leo Burnett and another agency whose name could not be
ascertained made it to the final round.
A multi-agency pitch was called for the Wigan & Leigh account. Apart from
Lowe, FCB-Ulka, Madison Creative, Triton and Equus Red Cell participated in
the pitch. Earlier, Crayons Advertising was handling its creative as well as
media duties. Crayons will continue to handle the media duties.
Malobika Sengupta, CEO, Wigan & Leigh College, says, "We liked Lowe's
strategy in branding and positioning our college. Competition is growing and
they submitted a communication that would give us differentiation from the
clutter."
Sengupta reveals that the client brief essentially demanded the agencies to
focus on their USP – the traineeship programme that they offer to students.
"We wanted to make students aware of the industry oriented training that we
offer and that we believe in concentrating on both theory and practical
study," she adds.
Lowe will work on multimedia campaigns for both businesses, but a detailed
strategy is still being worked out.
story