def: the Venturi-effect

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define word-concept: the Venturi-effect
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the Venturi-effect: those parts of [Robert] Venturi's work that
have gone silent, but still pose basic and fundamental issues for
architectural theory/practice to work through.

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example sentences:

Example 1: `the Venturi-effect begs one to see
the Wherehouse [music-video store] by its
signage shouting: "I AM A MONUMENT TO
ELECTROMAGNETIC AUDIOVISUAL MEDIA!"' [Part
III, de|con-structing the Wherehouse,
10-18-98]

Example 2: "literal, in comparison, might be
the Venturi-effect house of all these
'tower-oid'-like applied symbols, that
"lantern-thing" on suburban lots, the
chain-fence thing on some, the defunct-shutters,
the neo-this&that ornamentation removed from
its logic that it evolved within... that is, a bunch
of visual icons sending out signals saying "i mean
something" but which the user is saying in a
recursive loop in the head- "what, though, i have
forgotten, or i never knew- do they really mean
any-thing at all?" [Design-L post #12383]

Example 3: "i think postmodernism has
represented the plethora of "choice",
architectural and other, from decon design to
vernacularism to neotraditional and corporate
decorated shed design, which, in retrospect [and
with respect to the Venturi-effect] i equate even
with the ubiquitous anonymous skyscraper (box)
with affixed sign or symbol, 50 stories or 800
feet above groun

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related word-concepts: semiotecture

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phase: open definition

open-source definition -- (def.A1, def.A2, def.A3, etc..)
closed word-concept -- (definition "A" 1 of 1)
collaborative authorship -- (def.1a, def.1b, def.1c, etc..)

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origin info: Design-L post #12703, 03 Jan 99

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other details:

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observer name: bc

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e-mail: human@xxxxxxxxxxxxxxxxx

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