Fw: Are famous architects a dying breed ? No.

Architecture, as well as your concern of making aesthetics public policy,
needs to break the boundries of elite crowd.

One of those tools is media. Koolhaas has even made it a goal. Publishing
as a architecture project... media as architecture.

The client your mentioning are either useless to the promotion of
architecture or either need to explore the value ( to speak in their terms)
of a mediatic building.

Anyway, the very fashionnable exploration of architecture of the ephemeral,
the use of media and events as part of the materiality of architecture, is
served by the evolutive nature of a building... that those over
fonctionnalist client are looking for.

Interesting article.. maybe but looking at a very narrow aspect of the
problematic.

Jean Beaudoin
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