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> i HAVE ALWAYS FELT THAT SIGNAGE IS THE LAST LINE OF REMEDIATION AFTER A
> BUILDING HAS BEEN POORLY PROGRAMMED AND POORLY DESIGNED. ARCHITECTURE
OUGHT
> TO BE GENERALLY NEGOTIABLE WITHOUT TOO MUCH SIGNAGE.
I can't really agree - totally. Some architecture is wholly dependant upon
signage for its function - exhibition structures are one example of this,
the Vesnin brother's Pravda proposal in the 1920's, the famous flag
emblazoned American pavillion by Venturi/Scott Brown,and several works by
Dominique Perault and Jean Nouvel have signage as part of the program of
the architecture - the buildings would not function without it. That
doesn't make it bad architecture.
Given our pluralistic culture is steeped in a multi-media arena, often as
form-giver, or dimension-giver, it is helped along by graphics to help
associate typologies of function and program. It is a somewhat wrong, and
naive to think that architecture stands alone in its associative functions
of image as clue giving to program. After all, what does a church look like
today, or an electronics factory, or an architecture office, or a
resturant. Sinage is everything.
wayde
_______________________________________
Wayde Tardif
architecture
graphic design
_______________________________________
> i HAVE ALWAYS FELT THAT SIGNAGE IS THE LAST LINE OF REMEDIATION AFTER A
> BUILDING HAS BEEN POORLY PROGRAMMED AND POORLY DESIGNED. ARCHITECTURE
OUGHT
> TO BE GENERALLY NEGOTIABLE WITHOUT TOO MUCH SIGNAGE.
I can't really agree - totally. Some architecture is wholly dependant upon
signage for its function - exhibition structures are one example of this,
the Vesnin brother's Pravda proposal in the 1920's, the famous flag
emblazoned American pavillion by Venturi/Scott Brown,and several works by
Dominique Perault and Jean Nouvel have signage as part of the program of
the architecture - the buildings would not function without it. That
doesn't make it bad architecture.
Given our pluralistic culture is steeped in a multi-media arena, often as
form-giver, or dimension-giver, it is helped along by graphics to help
associate typologies of function and program. It is a somewhat wrong, and
naive to think that architecture stands alone in its associative functions
of image as clue giving to program. After all, what does a church look like
today, or an electronics factory, or an architecture office, or a
resturant. Sinage is everything.
wayde
_______________________________________
Wayde Tardif
architecture
graphic design
_______________________________________