Jerome Nemiro, Former President of Bullocks Wilshire Stores, the Wilshire Boulevard Emporium, Dies.

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http://www.mercurynews.com/mld/mercurynews/news/local/states/california/peninsula/8420725.htm



LOS ANGELES - Jerome M. Nemiro, the former president of the Bullocks Wilshire department stores and preserver of the Art Deco building where the retail chain began, has died. He was 85.

He died Friday in Los Angeles after battling Parkinson's disease for several years, his son Guy said.

Nemiro was president of Bullocks from 1974 to 1987. After his retirement, the chain merged with another company that later merged with Macy's.

He also worked to preserve the architecture of the 1929 building where Bullocks began, the Wilshire Boulevard emporium, now the library of Southwestern University School of Law, by restoring golf leaf ornamentation, furniture and murals.

Nemiro considered the building and its tea room an architectural landmark and hosted fashion shows and fund-raisers there.

Bullocks started with three stores and expanded to seven under Nemiro's leadership. The retail chain also started a mail-order catalog.

"The next most significant thing to happen will be purchasing department store merchandise from your home or office via catalogs or television," he once predicted.

Nemiro, who was born in Portland, Ore., served in the Army during World War II.

He also is survived by his wife, the former Dolores Naar; two daughters, Lee Ganey of Enid, Okla., and Dee Van Romer of Clemson, S.C.; three stepchildren, Sharman Miller of Sherman Oaks, and Andy and Peter Naar, both of Los Angeles; and 10 grandchildren.

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