"in order to keep us happy and spending more as consumers then capitalism
is going to have to tap rather more darker strains in our characters, which
is of course what's been happening for a while. If you look at the way in
which the more violent contact sports are marketed - American Football,
wrestling, boxing - and of course the most violent entertainment culture of
all, the Hollywood film, all these have tapped into the darker side of
human nature in order to keep the juices of appetites flowing. That is the
risk"
JG Ballard, http://www.spikemagazine.com/1100jgballard.htm
is going to have to tap rather more darker strains in our characters, which
is of course what's been happening for a while. If you look at the way in
which the more violent contact sports are marketed - American Football,
wrestling, boxing - and of course the most violent entertainment culture of
all, the Hollywood film, all these have tapped into the darker side of
human nature in order to keep the juices of appetites flowing. That is the
risk"
JG Ballard, http://www.spikemagazine.com/1100jgballard.htm